Don Norman is an author who writes about the relationship between technology and people. In addition to this he facilitates in the need to make products that appeal to the emotions as well as to reasons. He believes that pleasant things work better.
Beauty and emotion are two of the important things that Don Norman is trying to understand whilst at the same time figuring out how the product works. I found that this video opened up my mind to what some products are all about, for example the Phillipe Stark Juicer. This is made so that its neat and fun but can not be used to the clash in materials used for the product and acid. To capture the beauty of this product Don Norman has put his Phillipe Stark Juicer in the foyer of his house.
Another example I found which related to beauty and emotion very well was the knife. This knife was beautifully designed and of course was very functional as it apparently cut very well.
Most of us have subconscious minds, as we see clever products without noticing its significance. Intense fear paralyses our thoughts and effects the way our brain works. At the same time anxiety helps us to focus and changes the way we think. Something else I found very interesting is that you got to be a little anxious to get your work done and at the same time trying to set your self a dead line. Brainstorming is another way to configure ideas, although this tends to be a more neater and fun way to think without any criticism.
Three levels Don Norman believes to be important are Visceral, Behavioural and Reflective. Both Visceral and Behavioural tend to be subconscious thinking, being unaware of your surroundings and sometimes in control. A good example I found of VISCERAL is red is for hot and exciting.
BEHAVIOURAL allows you to mainly be in control of your surroundings, eg. when driving around a demanding corner in an extremely fast car. I learnt that behavioural is about emotion and acting subconsciously, using your muscles to relax yourself.
REFLECTIVE has no control of what your doing, having no sense or state of consciousness for example, Hummers attract more attention on the roads than thought of before buying the product.
Beauty and emotion are two of the important things that Don Norman is trying to understand whilst at the same time figuring out how the product works. I found that this video opened up my mind to what some products are all about, for example the Phillipe Stark Juicer. This is made so that its neat and fun but can not be used to the clash in materials used for the product and acid. To capture the beauty of this product Don Norman has put his Phillipe Stark Juicer in the foyer of his house.
Another example I found which related to beauty and emotion very well was the knife. This knife was beautifully designed and of course was very functional as it apparently cut very well.
Most of us have subconscious minds, as we see clever products without noticing its significance. Intense fear paralyses our thoughts and effects the way our brain works. At the same time anxiety helps us to focus and changes the way we think. Something else I found very interesting is that you got to be a little anxious to get your work done and at the same time trying to set your self a dead line. Brainstorming is another way to configure ideas, although this tends to be a more neater and fun way to think without any criticism.
Three levels Don Norman believes to be important are Visceral, Behavioural and Reflective. Both Visceral and Behavioural tend to be subconscious thinking, being unaware of your surroundings and sometimes in control. A good example I found of VISCERAL is red is for hot and exciting.
BEHAVIOURAL allows you to mainly be in control of your surroundings, eg. when driving around a demanding corner in an extremely fast car. I learnt that behavioural is about emotion and acting subconsciously, using your muscles to relax yourself.
REFLECTIVE has no control of what your doing, having no sense or state of consciousness for example, Hummers attract more attention on the roads than thought of before buying the product.
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