Seymour Powell: Designing Dream Machines

Seymour Powell gives us a sneek peek on how Industrial Design companies work. Guiding us through the steps into the design and manufacturing process of products in general, from the brief to the brainstorming and onto the research of every detail. In order for a successful product to be accomplished it was found that the process is undertaken through a lot of attention to every detail and endless effort for a well produced product.

Through the design industry the process of desiging dream machine products helps us to understand the difficulty and endless options we have to produce a product which the designer is satisfied with. In accordance to this, materials would be a very important part to the design as well as the ergonomics, the environmental issues and so on. The materials must be chosen carefully in order to accomplish less environmental products when the product is going to be destroyed of or thrown out at any time of its lifecycle.

Seymour fills us in on the design practices that go into designing industrial products, helping us to incorporate the importance of effective solutions. Although effective solutions starts of with a simple brief and constant communication which is the key to design. Without communication, the consistancy of the design and manufacturing process may fail miserably or succeed depending on the communcation involved. Communication is a necessity when designing and producing a product which you are planning to accomplish as it is always required.

As i have been learning through the year, the brief is always a major key part of the process as it is always needed to be referred to so that what the client wants is what is achieved in the end. Which leads me to the next point, the client. The clients needs and wants are always an important factor or else the design brief will not be achieved resulting in disappointment and anger to the industrial designers involved in processing such a product. Seymour emphasised how important the brief is and therefore is always a key factor in any design field.

Seymour Powell finds that drawing by hand is what makes him achieve the final brief perfectly and successfully. He tries not to allow technology take over his thinking or design and therefore he will be able to accomplish a fulfilled product that the client will be happy with in the end.